Years back, there arose a need for some innovative method to help the corporate world when Fortune 500 companies were finding it difficult to come up with plans

Decades ago, in 1968, a computer scientist Melvin Conway observed the impact that an organization’s communication structure had on its output, and wrote a thesis titled “How Do Committees Invent”

Growth hacking is an approach that requires an organization to employ all the innovation and strategies they can muster to grow exponentially. In business landscapes, the growth of an organization is based on its ability to get and retain as many customers as it can.  The Basics of Growth Hacking Regardless of structure, most organizations expend resources on teams, research and production to get growth traction. Usually, growth is sourced by advertising on conventional medium (TV, outdoor, digital, etc.,) with large amounts of money and time spent on trying to target the right audience. However, smart organizations with the desire to grow have chosen to aim single-mindedly at growth by trying to get the most customers, utilizing a minimal budget, involving human psychology and testing various creative marketing techniques on their products.  This range of inexpensive strategies and innovations that use research, analytics, testing and resilience to acquire customers and

The key to running a successful business is in a product’s ability to make consistent sales—consistency being the keyword. Making a few sales may be commendable and may sustain you for a while, but how much can they do for your success in business?  How much profit can you, as an entrepreneur, realize from a few sales to remain in business and possible expansion? A Hands-On Approach If you are not aware by now, you should know that marketing requires a hands-on approach. Identifying customers that need and want to buy your product, which could be a physical, digital product or service, will take several precise steps; from engaging a customer to finally closing the deal and maintaining after-sale rapport. It is therefore ideal that you adopt an effective model to reach and capture an audience that will be willing to buy. For this, one solid model that filters your

Calculating customers’ loyalty was never an easy task. One metric most businesses used in the past is to check the purchase history of customers. However, this cannot be effective for all industries. In the telecom industry, for instance, consumers may keep making purchases because the service is necessary but not that the company is great at delivery.   Therefore, in a bid to find out about customers’ loyalty, businesses are turning to surveys and evaluation metrics to determine which customer is likely to recommend them to their friends and why. One of these evaluation metrics is the “Net Promoter Score,” or NPS. What Is Net Promoter Score? The Net Promoter Score or NPS (as it is generally called) was co-developed by Fred Reichheld of Bain & Company, and Satmetrix Systems as a method of measuring customer loyalty. This score is used to measure the level of loyalty that a customer

According to a Forrester Report, “Every industry is subject to disruption. Only a truly agile business is equipped to respond”. Whether it’s from advancements in technology, industry disruptors, social movements, leadership and management turnover, different preferences between generations, or any number of other factors, your organization will need to adopt a mindset that can adapt and fluctuate.

A revamp in the way work is done had always been expected, but the most unexpected of all would be its catalyst—the COVID-19 pandemic. In response to the novel virus, countries across the world have implemented various health and safety measures including lockdowns and stay-at-home orders, so as to forestall the spread of the virus. As a result of these measures, organizations around the globe also advised their employees to work remotely, if their work description allows. Remote Work Prior to COVID It is important to point out that remote work is not entirely alien to the work culture. In an SHRM report,((Andrew Burmistrov, ‘ How Coronavirus is shaping the future of remote work.’ https://geekbot.com/future/how-coronavirus-is-shaping-the-future-of-remote-work/)) there was a 300% increase in companies that took on employees that worked remotely from 1996 to 2019. Before the pandemic, companies across the world, especially middle-sized and small startups are used to outsourcing their