Growth hacking is an approach that requires an organization to employ all the innovation and strategies they can muster to grow exponentially. In business landscapes, the growth of an organization is based on its ability to get and retain as many customers as it can. The Basics of Growth Hacking Regardless of structure, most organizations expend resources on teams, research and production to get growth traction. Usually, growth is sourced by advertising on conventional medium (TV, outdoor, digital, etc.,) with large amounts of money and time spent on trying to target the right audience. However, smart organizations with the desire to grow have chosen to aim single-mindedly at growth by trying to get the most customers, utilizing a minimal budget, involving human psychology and testing various creative marketing techniques on their products. This range of inexpensive strategies and innovations that use research, analytics, testing and resilience to acquire customers and