Good1 Consulting

Our Blog: Insights, Tips, and Strategies

gemba walk

What Is Gemba Walk and How To Do It

The best way to categorize the Gemba Walk is that it is an effort towards Continuous Improvement. Continuous improvement is a core ideology of Lean management philosophy that capitalizes on improving production by reducing processes that restrain productivity while delivering value from the perspective of the user.

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asynchronous communication

Is Asynchronous Communication the Future of Work?

One of the lessons from the pandemic is that humans can get the same amount of work done, if not all, remotely and outside the confinement of the traditional working environment.  With the emergence of new workplace practices and structures adopted to ensure that work goes on, corporate bodies and organizations are beginning to realize the need for asynchronous communication as part of remote working. However, this is not to say that this type of communication was nonexistent before the pandemic. In fact, many remote-only companies around the world use it to pass information and instructions between team members. One important element of remote work is communication. However, before the pandemic, organizations have been so accustomed to real-time meetings and personal interviews that they fail to utilize other asynchronous forms of communication, even when the tools are available and accessible to them. For instance, e-mail has been around for a

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cryptocurrency

What Is Cryptocurrency: A Beginner’s Guide

The term “cryptocurrency” has found itself on the lips of many people around the world. It has grown to become a hot topic on news channels and social media platforms globally. One can easily conclude that it is growing to be one of the recognized means of international payment among merchants of all grades; from the grocery store next door to a multinational company like Tesla. What is cryptocurrency? In 1989, a cryptographer known as David Chaum created a cryptographic system known as eCash. Over a decade later, this initial invention led to the creation of DigiCash that made sure economic transactions were confidential. The term cryptocurrency was coined in 1998 by Wei Dai, who began to conceptualize a cryptographic system that would be distinguished by its decentralization.((Davies. A short history of cryptocurrencies. https://www.daviescoin.io/blog/a-short-history-of-cryptocurrencies)) Cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly

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customer experience leader

What Is, and How to Be a Good Customer Experience Leader?

One thing that is very reflective of today’s marketplace and business atmosphere is the “nobility” of the customer. Leading companies today, understand that they are in the customer experience business, where the “how” is just as important as the “what”, where the delivery of services is concerned.  Customer Experience as a Corporate Strategy Being in the customer experience business means that companies must constantly strive to pre-empt and adequately serve an increasingly educated consumer, meet their demands, and consistently deliver quality experiences; or risk losing not only their patronage, but also profits, reputation, and even the business.  It is why the customer experience has become a bigger focus of corporate strategy in recent years. Fueled in part by the digital revolution, this customer-centric view has had the game-changer effect for many businesses and organizations.((https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience/)) Of course, understanding customer needs is fundamental to delivering a positive customer experience. But even more

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growth hacking

How to Hack Growth Hacking, Techniques and Principles

Growth hacking is an approach that requires an organization to employ all the innovation and strategies they can muster to grow exponentially. In business landscapes, the growth of an organization is based on its ability to get and retain as many customers as it can.  The Basics of Growth Hacking Regardless of structure, most organizations expend resources on teams, research and production to get growth traction. Usually, growth is sourced by advertising on conventional medium (TV, outdoor, digital, etc.,) with large amounts of money and time spent on trying to target the right audience. However, smart organizations with the desire to grow have chosen to aim single-mindedly at growth by trying to get the most customers, utilizing a minimal budget, involving human psychology and testing various creative marketing techniques on their products.  This range of inexpensive strategies and innovations that use research, analytics, testing and resilience to acquire customers and

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sales funnel

Understanding the Stages of the Sales Funnel

The key to running a successful business is in a product’s ability to make consistent sales—consistency being the keyword. Making a few sales may be commendable and may sustain you for a while, but how much can they do for your success in business?  How much profit can you, as an entrepreneur, realize from a few sales to remain in business and possible expansion? A Hands-On Approach If you are not aware by now, you should know that marketing requires a hands-on approach. Identifying customers that need and want to buy your product, which could be a physical, digital product or service, will take several precise steps; from engaging a customer to finally closing the deal and maintaining after-sale rapport. It is therefore ideal that you adopt an effective model to reach and capture an audience that will be willing to buy. For this, one solid model that filters your

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